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A recent Return of Kings article introduced me to a trend I was completely unaware of:

The rise of the “sugar daddy” market.

The author, George Swanson, explains the growing popularity of this once taboo arrangement:

Today, classic dating sites are slowly but surely dying while sugar baby sites are on the rise. Not only has their user base grown tremendously over the past few years but this kind of relationship has been more and more pushed as normal into the mainstream media. Even feminists found a way to support it. Owners of these sites are speaking freely on Oprah, CNN, and others, doing what they know best, marketing their websites.

Thanks to the unbalanced sexual marketplace and declining public morals, being a sugar baby is a new way to monetize your body as a woman.

(In case you’re not familiar with the term, a “sugar daddy” is an older male who pays a much younger woman a generous sum of money to keep him “company.”)

Apparently, this arrangement is rather popular and has only just recently (i.e. in the last few years) been leaking into the mainstream conversation in a positive light. Other than social proof, Swanson touches on three reasons this trend is on the rise:

  1. Why would young sexy women continue to extract tiny financial favors from their boyfriends once they realize they could earn several thousand a month for the same service?
  2. Most men are tired of the online dating game and those that can afford it will gladly switch to sugar daddy sites
  3. Two-thirds of college students/grads with student debt are women… hence the economic incentive to join the sugar daddy lifestyle

I checked the traffic estimation on SimilarWeb for the top sugar daddy site to see if this trend was legit. He wasn’t lying:

The site gets around 7.5 million visits a month.

Now, as a Christian, I don’t recommend anyone debase themselves by poking around with whores. But I see several probable cultural changes on the horizon that we should be prepared for:

First off, age-gap relationships will become socially acceptable. Expect to see 40+ year old men openly walking about with college-age women. Once the age-gap stigma is eliminated, most women will prefer to be in a relationship with older, more successful men. The young guys who haven’t got it figured out yet will be out of luck.

Unfortunately, as is always the case, most men will never achieve success. They will have no vision. They will be failures in their careers. They will become unmotivated and depressed. Their health and appearance will decline as they age. They will congregate online to gripe about what a bad hand they’ve been dealt in life.

In all likelihood, there will be more attractive young women than successful men. The sex robots will only serve to widen this gap. Many men who could have potentially been sexually successful will opt for the easier path.

The secular dating market, with it’s loose morals, will adapt to this trend seamlessly. But the Church will face an unavoidable crisis: where have all the good men gone? This question will probably trigger at least one of three responses in the Church:

  1. The Church will realize the error of her ways, embrace red pill truths, and equip more young men to be successful and masculine
  2. There will be a revival of Christian polygamy
  3. Most attractive women will leave the Church in favor of the “sugar daddy” lifestyle. The Church will (literally) become so ugly that it fails to reproduce itself.

It’ll be interesting to see what happens and how the Church responds. These are just a few ideas. Who knows how it’ll play out?